Future Classic

On September 19, 2017, Group Efforts, in partnership with the World Surf League, made surf history. The world’s best surfers converged in Lemoore, California (110 miles from the ocean) to compete on the world’s best man-made wave system. We called it Future Classic, an experience that altered the way fans forever interact with surfing. Group Efforts handled the entire design, branding and experience of the event at this magical location called Surf Ranch. 

  • Branding
  • Filmmaking
  • Space Design