Slater Designs
Slater Designs
Slater Designs

Slater Designs

As long as we’ve known Kelly Slater, he’s been sketching this logo on napkins, or anything he could get his hands on. When Kelly decided to launch his own collection of boards with Firewire’s technology, Kelly was sure this was the only mark that was good enough. We call it “The Pill,” and Kelly’s passion, storied history and innovation for the future is all contained within this logo. The logo was his idea, but Group Efforts brought it to life through a series of compositions and signature board placements while developing an original Slater Designs font that literally fits into the pill…we’re calling it the “Pill font”.

  • Branding