Ride the Future

Ride the Future

9.19.17

Group Efforts teamed up with Kelly Slater Wave Co. and the World Surf League to make surf history. On September 19th, 2017, 20 World Class athletes gathered to advance the sport and compete on a manufactured wave system. We called it Future Classic. For the first time in competitive surfing, athletes and fans experienced a perfectly scheduled and synchronized contest. Surfers described a life-altering moment. Viewers described nothing short of pure awe. Let’s just say, “We made waves!”  Read the NYT feature.