Levi’s® Wellthread™ X Outerknown

Levi’s® Wellthread™ X Outerknown

11.7.17

We wanted to focus on the icons. These first Levi’s x Outerknown items are styles we wear every day like the classic denim trucker jacket and the 511’s, a fit everyone loves.  For Paul [Dillenger] and the team at Levi’s, it wasn’t just about knowing the farmer who’s growing the cotton for these styles, but it was also about making sure that these items would use Levi’s WaterLess dyeing technology, which uses up to 70% less water compared with conventional indigo dying.

– John Moore